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We’re into our end post of three about creating buzz around your business by generating some PR. Second, you need to identity the good person within that organization to pitch your story to. It’s unlikely to be the editor, it is more apt to be a staff or features writer. It’s usually a good idea to read the publication you are pitching to on a steady basis and make note of the people who are writing stories same to the one you will be pitching. These are the people you want to talk to. Fourth, you will probably need to trail up with a phone call. Don’t harass the journalist, honest present them a call, ask if they had a chance to read your email and ask them if you can present them any more information. Now repeat the process for as many publications as you think good for the story you are pitching, but always, ALWAYS personalize your approach to them. This is a great way to get found and become obvious as an expert on a niche topic or in your industry. Once a journalist uses you as their source or expert’ for a certain topic, they will probably remain to use you. We send a weekly email with tips for making your business life more fruitful and profitable.
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